Google Tag Manager Template - Amplitude Analytics Browser SDK
This is the client-side Google Tag Manager Template for Amplitude Analytics. The tag uses the Amplitude Marketing Analytics SDK for data collection.
Info
It’s important to create an init
tag. It's common to fire the init
tag using All Pages
or Initialization - All Pages
triggers. With this template, you can also defer the init
tag until you receive a signal and fire it using customized triggers, such as a consent grant. But notice that all other tags wait for the init
tag to fire before they can be sent to Amplitude. The legacy template automatically calls init, so there's no need to do it yourself.
This video tutorial walks through the implementation basics.
EU data residency¶
For EU data residency, you must set up your project inside Amplitude EU and use the API key from Amplitude EU. You can configure the server zone by checking the checkbox EU Data Residency under Tag Configuration -> Initialization of the init
tag. The initialization section only shows up when tag type is set to init.
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