Google Ads Event Streaming

Amplitude Data's Google Ads integration enables you to stream your Amplitude event data straight to Google Ads with just a few clicks.

Considerations¶

• You must enable this integration in each Amplitude project you want to use it in.
• Amplitude sends custom events using Amplitude event_type as event name.

Setup¶

Prerequisites¶

To set up event streaming to Google Ads, you need the following:

• A Google Ads Customer ID
• A Google Ads Conversion Action ID
• A Google Cloud Service Account

Amplitude setup¶

1. In Amplitude Data, click Catalog and select the Destinations tab.
2. In the Event Streaming section, click Google Ads.
3. Enter a sync name, then click Create Sync.

After you create the destination, you must configure the settings.

Configure settings¶

1. On the Settings tab, click Edit.
2. Enter your Google Ads Customer ID.
3. Enter your Google Ads Conversion Action ID.
4. Enter your Google Cloud Service Account.
5. Configure Send Events to send events ingested by Amplitude to Google Ads.
   1. To send events, toggle Send Events to Enabled.
   2. Expand the Select and filter events panel, and select which events to send. Amplitude recommends that you send only the events you need in Google Ads, rather than selecting All Events.
6. Save when finished.

Enable integration¶

The final step is enabling the destination. You must enable the destination to start streaming events.

1. Navigate back to the Settings tab and click Edit.
2. Toggle Status from Disabled to Enabled.
3. Save when finished.