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Send Cohorts to Marketo

This integration combines Amplitude with Marketo's tools for in-app messaging, push notifications, and email. Use it to sync behavioral cohorts from Amplitude to Marketo, and better engage your users based on their patterns of interaction with your product and their lifecycle timing. Amplitude's powerful segmentation capabilities let you personalize your campaigns by targeting the right users with the right messages at the right stages of their journey.

Considerations

  • Email values are case-sensitive. If you use email address to map users between Amplitude and Marketo, the email address must be consistent between both systems.
  • Amplitude's cohort sync feature doesn't create new user profiles in Marketo. Instead, it flags whether an existing user on Marketo belongs to your Amplitude cohort.

Setup

Marketo setup

  1. Copy your Marketo Client IdClient Secret, and REST API Endpoint. See Marketo's documentation for help with this.

    Example Keys

    • Client Id: 97890c99-9999-46e4-bccc-351071cd5c3b
    • Client Secret: xzy3XYZxyZqIroHtliA7mDKTx7NUXyZZ
    • REST API Endpoint: https://133-CDN-660.mktorest.com/rest
  2. Create a new custom Boolean field in Marketo to identify your cohorts. This field flags whether a user in Marketo belongs to your Amplitude cohort. See the Marketo documentation for help creating the field. You must a custom field for each cohort you want to sync.

  3. Copy the API name of your field. You need this to configure the integration.

Amplitude setup

  1. In Amplitude, navigate to Data Destinations, then find Marketo - Cohort.
  2. Enter the API key, API secret, and base URL. The base URL is the same as the REST API endpoint.
  3. Enter the rest of the information requested by the modal:
    • For Name, enter the name for the API key, so you can select the API target when syncing cohorts.
    • For Amplitude User Property, select the Amplitude field you want Marketo to match with.
    • For Target, enter the Marketo field to match to the Amplitude user property.

Send a cohort

  1. In Amplitude, open the cohort you want to export. Click Sync, and choose Marketo.
  2. Choose the destination.
  3. Enter the name of the Marketo custom field. This is the API name you copied during Marketo setup.
  4. Select the sync cadence.
  5. Save your work.

Users who belong have a checkmark next to the custom field you've created, and you can filter for these lists of users.