Send Cohorts to WebEngage

WebEngage is a user engagement and retention platform that enables you to send personalized marketing communications across 12+ channels, including email, push notification, WhatsApp, and more.

Considerations¶

• This integration is only available for customers who have paid plans with Amplitude.
• You must enable this integration in each Amplitude project you want to use it in.
• Amplitude matches the user_id to the id in WebEngage to associate events. If a user with that id doesn't exist in WebEngage, WebEngage creates a user. Make sure that the Amplitude user_id field matches the WebEngage id field to avoid user duplication.

Setup¶

WebEngage setup¶

1. In WebEngage, navigate to Settings > Integrations > Amplitude.
2. Copy the API key to your clipboard.

Amplitude setup¶

1. In Amplitude Data, click Catalog and select the Destinations tab.
2. In the Cohort section, click WebEngage.
3. Enter Name and paste in the API key you copied from WebEngage.
4. Select the Amplitude properties that map to WebEngage's email.
5. Save when finished.

Send a cohort¶

To sync your first cohort, follow these steps:

1. In Amplitude, open the cohort you want to sync, then click Sync.
2. Select WebEngage, then click Next
3. Choose the account you want to sync to
4. Choose the sync cadence.
5. When finished, save your work.

Use cases¶

With WebEngage and Amplitude Integration, product teams can:

1. Personalized Messaging: You can create segments or cohorts in Amplitude based on specific user behaviors or attributes. For example, you can create a cohort of users who have abandoned their shopping carts. By sending this cohort to WebEngage, you can trigger personalized cart abandonment emails or push notification campaigns to encourage them to complete their purchase.
2. Behavior-Based Campaigns: Use Amplitude's behavioral data to identify users who have taken specific actions, such as signing up, making a purchase, or achieving a certain engagement level. Sending these cohorts to WebEngage allows you to tailor campaigns that acknowledge their actions and encourage further engagement. For instance, you could send a congratulatory email to users who have reached a milestone within your app.
3. Cross-Channel Consistency: With WebEngage's support for multiple communication channels, you can use Amplitude's cohorts to ensure consistent messaging across various touchpoints. For instance, if a user has shown interest in a specific product category through their behavior, you can send them relevant product recommendations through email, push notifications, and other channels simultaneously.