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Google Analytics 4 Event Streaming

Amplitude Data's Google Analytics 4 (GA4) integration lets you stream your Amplitude event data straight to Google Analytics with just a few clicks.

Considerations

Keep these things in mind when sending Amplitude data to GA4.

  • Amplitude sends the device_id as the GA4's client_id.
  • Amplitude sends the user_id as GA4's user_id.
  • Amplitude sends the event_time converted to epoch microseconds as GA4's timestamp_micros.
  • Amplitude sets non_personalized_ads to true in the sent event.
  • GA4 has a limit of 25 user properties and 25 parameters per sent event. Amplitude sends the Amplitude event's user properties and group properties as user_properties, and the Amplitude event's event properties as event parameters.
  • GA4 property names must be alphanumeric characters or underscores. Amplitude replaces white spaces with a single underscore and strips all other non-alphanumeric characters from the property names in the sent events.
  • Amplitude sends custom events using the Amplitude event's event_type as event name.

Setup

Prerequisites

To set up event streaming to GA4, you need the following:

  • A Measurement Id
  • A Measurement Protocol API secret

To find these values:

  1. Open the Google Analytics home page.
  2. Click the gear icon to open Admin, then select Data Streams.
  3. Pick the data stream to stream the Amplitude events to.
  4. Measurement ID is available on the top right corner.
  5. Measurement Protocol API secret is available under the Additional Settings section, by opening Measurement Protocol API secrets . You can create a new API secret that's specific to this use case, that you can manage and remove independently the others. Copy the value in the Secret value column of the appropriate row.

There are no setup steps in G4A.

Amplitude setup

  1. In Amplitude, navigate to Data Destinations, then find Google Analytics 4 - Event Stream.
  2. Enter a sync name, then click Create Sync.
  3. Click Edit, then paste your Measurement ID and Measurement Protocol API secret.
  4. Use the Send events filter to select the events you want to send. You can send all events, but Amplitude recommends choosing the most important ones.
  5. When finished, enable the destination and save.